All businesses go the extra mile to make their digital marketing campaign productive. Are you also an entrepreneur trying to make your website appealing to search engines?
You should try to get your website ranking among the top 5 results in SERPs. As a result, your business will climb the growth ladder. It is because of the following factors:
- First, your website will attract new visitors.
- Secondly, new visitors will convert into leads your business needs for growth.
- Third, these leads will become prospects.
- Most importantly, the customer base of your business will increase.
The percentage of ROI, satisfied customers, and repeat customers will also multiply by the same token. Using on-page and off-page SEO can help your business achieve this incredible feat.
What Is The Difference Between The Two Concepts of SEO?
The next thing you should know is this. But you must know both concepts first. Only then will you be able to make the right choice for your business. You will understand the difference automatically once you know the two concepts.
What is On-site SEO?
It is one of the important branches of your entire digital marketing tree. Fully optimized keywords, content, titles, headlines, load speed, inbound links, Alt tag images, descriptions, mobile friendliness, and use of H1 tags are some leaves of this branch.
What is Off-site SEO?
Another thing you must know about is this. All types of shareable content, review marketing, influencer outreach, guest blogging, social media marketing, and link-building strategies are off-site SEO activities.
Which One Is More Important?
It is a difficult question to answer. On-page activities are the foundation of your online marketing campaign. On the other hand, off-page activities are the roof of it.
Hence, both are equally important for growing your business.
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