5 Best WhatsApp Marketing Tools For Businesses in 2023


Marketing through social messaging platforms is one of the most dominating modern marketing trends. The success of WhatsApp marketing makes it the boss of all the latest marketing trends. 

Also Read: How to Generate More Leads Through Your Digital Marketing Campaigns – A Complete Guide For Beginners

Statistics Speak Volumes About it

More than 500 million Android and iOS users have downloaded the WhatsApp Business app to market and grow their businesses. 

  • Text message open rates have increased by 98%.
  • WhatsApp now allows users to send and receive payments directly to their banks. 
  • More than 53% of customers in the world want to purchase products or services from the companies that market through this social messaging platform. 
  • It makes more than 55% of customers feel deeply connected with brands. 
  • The customer retention rate of brands using this marketing medium has increased by 25%.
  • Marketing messages get personalised and successfully engage more than 70% of customers. 
  • More than 40% of customers answer messages received on this new marketing medium. 
  • The lead conversion rate of businesses has increased more than 110% with it. 

These statistics are nothing but the tip of the entire iceberg.

The entire credit for the success of this business marketing invention goes to many things. One of them is the quality of tools used to leverage the potential of marketing through social messaging platforms. 

Also Read: Top 5 SEO Tools To Optimize Your Website For Success in Business

5 WhatsApp Marketing Tools in 2023

Yes! You are reading it right!

There are many tools to help you grow your business and target new customers easily. We want to tell you the best possible options to help your business climb the growth ladder. 

The Best Options For You

WhatsSo – A Solution To Connect With Customers:

This application benefits your business on the digital marketing front in many ways. For example:

  • It allows you to send bulk messages to many customers. 
  • It allows you to add a pinch of personalization to your messages with images, PDF files, documents, and more of your bulk messages. 
  • It supports many languages. 
  • Hassle-free detection of frauds. 
  • Auto-customisation.
  • The customizable ID of senders.  
  • You can import contact details from Excel, CSV, and TXT files.
  • It runs on Windows perfectly. 
  • It is a great tool to send announcements, promotions, news, custom greetings, and updates to customers.
Visit the official website to learn more about WhatsSo. 

ZOKO – Better Business On WhatsApp

Do you want to multiply the revenue of your business?

Do you want to increase customer retention & satisfaction rates?

Do you wish to multiply the lead conversion rate of your business? 

Zoko is the best possible option for you. 

It is one of the top 5 WhatsApp marketing tools for several reasons. For example: 

  • It helps increase revenue. 
  • It helps forward tickets to different customer care agents according to the query typed. 
  • All incoming and outgoing messages are free.
  • It offers completely personalized conversations. 
  • It improves the quality of communication and accountability within the team. 
  • This pocket-friendly tool is a great way to message with response buttons to help customers interact with messages. 
  • You can create interactive custom WhatsApp chatbots for instant and automatic replies to basic queries of customers. 
Visit the official website to learn more about ZOKO.

Vepaar – Formerly Known As WhatsHash:

It is on our list of the best Whatsapp marketing software for many reasons. The credit goes to the quality of value it adds to your business. For example:

  • Easy creation of a customizable broadcast list.
  • A great tool to send relevant messages to groups according to the category type. 
  • It makes communication with your business contacts highly efficient. 
  • It offers easy management of the sales pipeline. 
  • It allows you to run polls. 
  • You can build an e-commerce store as well. 
  • It offers a ticket system based on WhatsApp.
  • Your customers get instant replies to queries with a single click. 
  • You get a shop function for your customers.
  • It allows you to save media and messages with a powerful dashboard. 
  • Complete CRM management for the sales funnel is also one of its features. 
  • It ensures a meaningful engagement that benefits customers as well as your business. 
Visit the official website to learn more about WhatsHash (Vepaar).

Omnisend – All-in-One Automation Platform:

This tool has earned its place on our list of the best Whatsapp marketing software for the reasons mentioned below:

  • It makes it easy for online businesses to send bulk WhatsApp messages to customers.
  • It helps combine several marketing mediums. 
  • It offers value through 2-way messaging, dynamic content, personalized messages, and customizable Call-To-Actions. 
  • It makes it easy to manage contacts and lists. 
  • It benefits your business with drip campaigns, event-triggered actions, and fully customized landing pages or website forms. 
  • Access to the CAN-SPAM complaint feature. 
  • It makes it easy to track analytics and ROI (return on investment).
Visit the official website to learn more about OMNISEND.

Twilio – Multiply Customer Engagement: 

Are you still searching for the best bulk WhatsApp marketing software worldwide?

This tool has everything to exceed your requirements and expectations.

The list of reasons includes but is not limited to the following only:

  • The tool makes it easy for you to update the phone menu on demand.
  • You get full control of your entire phone tree and routing logic.
  • It allows you to create custom greetings.
  • You can create a custom DTMF input. 
  • It offers a feature like all with pay-as-you-go pricing.
  • The development of the application. 
  • Makes archiving & retention an easy thing. 
  • You and your customers get access to the Audio/ Video conferencing feature. 
  • Call logging, call recording, call routing, call scripting, tagging, and call center management become easy. 
  • Access to big data analytics and blended call centers are two major benefits of this tool.
Visit the official website to learn more about TWILIO
Also Read: Useful Tips and Tools for Making Perfect Social Media Posts

The list of the best bulk WhatsApp marketing software does not end here only. The purpose of this post was to educate you about the value the best possible options can add to the digital marketing strategy of your business. 

We suggest you do your own research and reading to make the right choice for your business.[/vc_column_text][/vc_column][/vc_row]


Is there any other useful tool for WhatsApp marketing?

Yes! There are many more tools. You can read about them online and make the right choice for your business. WebEngage, Netcore, Slick Text, User, and Message Bird are the best possible options.

Is WhatsApp Marketing Free?

It depends on the tool you chose. Some tools are fully free of charge. You have to pay to use some tools. Many paid tools offer a free trial period. WhatsSo, WhatsHash (Vepaar), WappBlaster, and Rapid Planner offer a free plan or trial.

What do you need to use these tools effectively?

You need a team of experienced techies, marketing specialists, and customer care professionals to leverage the potential of the best WhatsApp marketing tools to grow your business.

Can you market your business legally on WhatsApp?

You are legally allowed to market your business on WhatsApp as long as you do not violate the policies of both WhatsApp and your government.


  • My creative juices always flow like free-flowing water. I love to research in-depth about unique things before beating the keyboard for content production dedicated to making learning about anything meaningful, informative, and entertaining in the best possible way for readers.

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