All digital marketers and businesses leverage the potential of free SEO tools available to get their business and website ranking in SERPs.
All business owners and digital marketers dedicate their wealth of time to mastering these online solutions.
The quality of your expertise determines many important things mentioned below:
- The positioning of your website in the Search Engine Result Pages (SERPs).
- The quality of success your business achieves.
- The visibility of your business, products, and services online.
- The number of visitors to your website.
- The number of leads for your business.
Are you in full swing? Do you want to learn the ropes for the smooth sailing of your business on the digital front?
We have got a list of seven free SEO tools you must master.
What is content for you?
You must know this.
Everything you see on your screen is content. The list includes but is not limited to text, videos, graphics, coding, and images only.
All these things are optimized for the optimization of your website.
Optimizing a website could be an uphill task for those who do not know this.
Also Read: Top 5 WhatsApp Marketing Tools
Rule The Market With These Free On-Page SEO Tools in 2023
The Google Search Console – The Best Option:
It tops the list for many reasons. For example:
- It provides accurate data insights.
- Hassle-free monitoring of the performance of all keywords according to queries, pages, and countries.
- It provides access to search terms people are exhausting the search engine with.
- You will get to know the way Google sees your website.
This free-to-use tool offers access to graphs and reports you can easily read. - This is merely the tip of the iceberg.
This is not the end of the value it offers.
It adds more value to your digital marketing campaign.
You will get the hang of it only when you use it.
Cons of Google Search Console:
Every coin has its flip side too.
You should know its cons too. You will be able to make the right decision.
- It is not easy to get .html formatted XML sitemaps accepted.
- Data retrieved from Google Trends and Analytics can be inaccurate sometimes.
- Some find it hard to use because it does not answer some searches.
- It delays data for many days.
- It does not present a list of security issues.
- Results related to indexing need better views.
Also Read: How to Generate More Leads Through Your Digital Marketing Campaigns – A Complete Guide For Beginners
Ubersuggest – Grab It Like A Candy For Free:
Neil Patel provides this tool to help content marketers and businesses search for new keywords, ideas, and suggestions without creating new accounts.
No limitations, effective keyword planning, and access to a bunch of new keyword ideas, charts, and statistics about data on all keywords are benefits of this tool.
It uses Google Suggest for simplified results, metrics, data insights, and innovative keyword suggestions.
It offers you a word-to-the-chart feature to help visualize keywords. These features put it in the league of the best on-page SEO tools for website optimization.
Drawbacks of Ubersuggest:
- This is not for you if you want a tool to find results related to specific niche markets. There is no mobile app called Ubersuggest.
- The layout of a mobile website is not so effective. It makes it difficult to see results and make the right choice.
- You will always need a laptop to use it.
Google Trends – An Easy To Use Tool:
You can use this visually appealing and easy-to-use tool for many reasons.
Pros of Google Trends:
- Easy detection of SEO issues.
- Management of external links.
- Analysis of basic SEO performance.
- Systematic tracking of results and landing pages.
- Easy access to keyword-specific data.
- Better SEO and search queries visitors use to access your website and more.
Cons of Google Trends:
- Setting a custom time range is not easy.
- It shows a range instead of the exact search volume.
- You do not get more than 5 keywords for the comparison chart.
The lack of sufficient data makes reports for certain keywords unavailable. - The data is not specific.
Your experience could be different compared to many users. Provided you are willing to use it.
Mozbar – Another Tool To For Website Optimisation:
It is one of the best free SEO tools to optimize your website for success for many reasons. Experts recommend it for getting the hang of visitors’ behavior, identification of issues on the website, opportunities for building links, analysis of competitors’ websites, effective research of backlinks & keywords, great pro metrics, and more.
Cons of Mozbar:
- Navigation is complicated.
- The accuracy of keyword research is sometimes questionable.
- The data is not so easy to use on the screen.
- A pile of features makes management a headache.
- It is not easy to learn for new users.
You should know the pros and cons to make the right decision. This could be possible only when you use it strategically.
Semrush – Try It Once:
This one is also one of the best free SEO tools to optimize your website for success for multiple reasons. For example:
- Easy analysis of backlinks.
- Overview of keywords.
- Analysis of competitors.
- Effective SEO Audit.
- Measurement of traffic.
- Research relevant keywords.
- Hassle-free selection of target market.
- High-quality SEO analysis of potential clients’ websites.
- World-class customer service.
- Simplified report creation.
- It makes monitoring and management of traffic analysis a cakewalk.
- Tracking website ranking becomes easy.
Cons of Semrush:
- It is one of the most expensive tools.
- It is not easy for beginners.
- Toxic backlinks.
- Limitation of accounts.
- Competitor identification is an issue.
- It does not offer archives for projects.
Haste makes waste! Make your decision strategically and with a peaceful mind. Prepare a strategy and select the one that exceeds your SEO needs, goals, and expectations without burning a big hole in your pocket.
Do you need experts’ help?
We can help you choose one of these top 5 SEO tools to optimize your website for success in business and save you money and time?
From proven expertise to a team of SEO experts, we have everything to make the right choice and help you market your business in the right direction.
Let us know your issue! We are ready to help you.
FAQs
What Is Content?
Everything visible on the screen of your device is content. This includes text, videos, graphics, coding, and images. All these things help optimize your website.
Which Are The Five Best On-page SEO Tools?
The top 5 on-page SEO tools are Google Search Console, Ubbersuggest, Mozbar, Google Trends, and SEMRush. All these tools offer value to your business in different ways.
What Is The Value of CSS In SEO?
Cascading Style Sheet (CSS) done to perfection benefits from the SEO perspective in many ways. Effective organization of content, Emphasis on keywords, and better use of browser cache are some benefits of CSS in SEO. But mistakes in CSS can affect the ranking of your website. Your website should not have any CSS errors.
What Common HTML Errors Affect SEO?
Error 500 (Internal Server Error), Error 404 (Not Found), Error 403 (Forbidden), and Error 301 (Moved Permanently), Issues are common HTML Errors that hurt the SEO of your website badly.
How Much Time Is Required To Get Your Website Ranking In SEO?
Getting a website ranking in SERPs takes at least 3 to 6 months. It depends on the quality of your website’s content. Remember, content is the king of SEO. We have already explained the meaning of content for effective SEO. You can read about it above in this post.
How To Do Competitor Analysis Without Tools?
You can type your keyword in the search bar of your browser. The top five brands appearing in SERPs (Search Engine Result Pages) are your competitors.
